Van Lieus Brewing Co. is a father-and-son brewery based in Perkasie, PA. The duo wanted a logo that captured their unique story and roots—their farm, where their brewing journey began. The final design blends a classic weathervane with hops imagery to create a playful yet timeless icon that reflects their heritage and passion for craft beer.
In addition to the logo, I've designed crowler labels and merchandise, ensuring the brand extends cohesively across packaging and promotional materials. This project was an exciting opportunity to bring their vision to life, and I can’t wait to see (and taste!) what they’re brewing next.
CORE CONTRIBUTIONS
Creative direction, art direction, branding/identity, graphic design, logo design, product label design, promotional collateral, print production
© JULIE LOCKWOOD 2024